MY DESIGN PROCESS

My process has been developed within the context of lean startup principles, incorporating both lean ux and agile methodologies. The iterative cycle of BUILD, MEASURE, & LEARN is the heartbeat and goal of each step in my process.

1. Understand

USER RESEARCH

  • Interviews

  • Surveys

  • Empathy Maps

  • Assumptions Testing

CONTEXT/INDUSTRY RESEARCH

  • Competitive Analysis

  • Trends

2. DEFINE

GOALS & CONSTRAINTS

  • Product Roadmap

USER PERSONAS

VALUE PROPOSITION

  • Value Proposition Canvas

  • Card Sorting

3. IDEATE

SOLUTIONS

  • How might we…

  • Tradeoff Analysis

  • Sketches

  • User Journeys

COMMUNICATION

  • Information Architecture

  • Content Strategy

4. Build & PROTOTYPE

DESIGN

  • Design Principles

  • Branding & Styleguide

  • Wireframes/Mockups [Sketch/Figma/XD]

PROTOTYPING

  • Paper

  • User Flows [Invision]

  • Interaction/Animation [Framer/After Effects/Lottie]

5. TEST & LEARN

SOLUTION VALIDATION

USER TESTING

  • Usability Tests

  • A/B Tests

LEARNINGS & ITERATION PLANNING