MY DESIGN PROCESS

My process has been developed within the context of lean startup principles, incorporating both lean ux and agile methodologies. The iterative cycle of BUILD, MEASURE, & LEARN is the heartbeat and goal of each step in my process.

DISCOVERY

USER RESEARCH

  • Interviews
  • Surveys
  • Empathy Maps
  • Journey Maps
  • Personas
  • User Stories

VALUE PROPOSITION

  • Value Proposition Canvas
  • Card Sorting
  • Competitive Analysis

CONCEPTING

COMMUNICATION

  • Information Architecture
  • Language/Branding
  • Content Strategy

VISUAL DESIGN

  • Sketching
  • Wireframes/Mockups [Sketch]
  • Responsive Design
  • Iconography/Typography

ITERATION

PROTOTYPING

  • Paper 
  • User Interface/Flow [Marvel/Invision]
  • Interaction/Animation [Pixate/Principle]

USER TESTING

  • Usability Tests
  • A/B Tests